Problems With Piggy’s Pork
It only happens on Friday. Every Friday they are half price. I don’t go each week, but about two times a month I visit Piggy’s Bar-B-Que, buy a slab of ribs and take them home so my wife doesn’t have to think about cooking dinner that night. What a nice guy I am!! I love the ribs too. This place has been voted the best bar-b-que in Northeast Missouri every year for the past decade or so. They are good. The ribs hang off both ends of my wife’s largest oblong platter. We usually get three or four meals out of one slab. I love the ribs!! Last Friday was one of those Fridays. I walked into the restaurant and all I have to do is nod. The owner says, “Slab?” and I nod again. We have this down. But today, as he was bagging my order, he began to talk more than he normally did. He proceeded to tell me that he had just served a party of three who had never been there before. He was really upset. All three of them complained throughout the meal. One (1) said the pulled pork was ‘stale’ while another (2) said the pork steak was too salty and the third (3) didn’t like any of the sauces (there are only about 10 from which to choose). They had told him that they would never be back and he was devastated. He began to try to justify everything, explaining to me that everything is cooked each day; there is no way any of his meat could be stale. . . . . I stopped him and told him what he already knew. Everyone has different tastes and no two people are alike. This isn’t the first time that this has happened to you and it won’t be the last. Get over it; it means nothing. As long as there are more positive reviews than negative reviews, you are probably doing OK! It sounded like these people were fishing for a free meal; but that’s just my take on it all. I could be wrong. Slowly he came around. He said, “Yeah, you are right. Some people like Arby’s better than Lion’s Choice, but I like Lion’s Choice better.” I quickly added fuel to his fire by saying, “I like Arby’s much better than Lion’s Choice!” He smiled and said, “See ya next time!’ Your business is no different. Allow me to turn those problems into lessons we can use. Let me remind you of three things that you already know.
You do need to make sure that your pork is NOT stale. Make sure that your material is fresh and up to date. Write your own when you can. If you use PLR, don’t ever use it like it is; there is something that you can do to make it your own. I have bought PLR material, renamed it, rewritten it and given it a new cover and then in some giveaway weeks later I have actually seen the original version offered by someone who did nothing to it. There it was with all its grammatical errors and sentences that made NO sense whatsoever. It is actually shocking to see how bad some of the material really is. And yet marketers use it ‘as is’ and wonder why they can’t get a business going! I doesn’t take all that long to make your material fresh. Everyone makes mistakes, but when every paragraph has an error in it, it becomes obvious that very little or NO effort has gone into making the product a good product. Don’t use stale pork.
I would like to point out that there are some instances when your pork stake CAN be too salty for some and you CAN control that. You should pay attention to the fact that some lines or phrases can be offensive to some people. I will us myself as an example here. I don’t use curse words; I never have and don’t see the need for them. It doesn’t bother me at all that others may use them. Seriously, I don’t dislike them because of the language that they choose to use; I don’t even think about it most of the time. But when I buy a product that is full of curse words or watch a video that has a lot of foul language, my first thought is, “WHY?” Do they have so much money that it doesn’t matter how many people they offend? If that is the case, then I’m fine with it. Enough people unsubscribe for reasons that I cannot control, so I try not to give them more reasons to run away. But, that’s just ME! In my products, I refuse to put down other people, I don’t rant about personal convictions and I stay away from politics and religion. You determine how much salt to use in your pork stake.
It wouldn’t matter how many different kinds of sauces you have available for some people, they wouldn’t like any of them. Twenty-five or even fifty choices wouldn’t make a difference, so don’t worry about them. You simply can’t please some people, so move on. You should try to please everyone, but it simply is NOT possible to do so. Some will identify with you and some will not. Some will like you and others will not. That’s the reality of any business. I repeat: As long as there are more positive reviews than negative reviews, you are probably doing OK! There are people who will join your list and buy everything you offer them while others will join on the same day and never open even the first email from you. Get over it; move on. You can’t take it personally. Some will praise your style of teaching and others will think you don’t know anything. It has always been that way and it will remain that way. The ones who say that they will never be back have just done you a favor. If they aren’t a good fit for what you are doing, then YOU are better off and THEY are better off as well if they just move on and find someone who can do things differently enough to make them feel comfortable. It would be a boring world if we all liked the same music, if we all wore the same style of clothes, if we all drove the same car and we all lived in the same neighborhood! Think in reverse for a moment. If you receive emails from ten marketers, I guarantee you have at least three that you favor over the other seven. Those three just meet your needs better; they fit your personality better; you identify with them easier and because of all that, you trust them more. Your subscribers are exactly the same way. You mail to them along with nine (or 90) other marketers and they have their top three favorites just like you do. YOU may be in their top three, but you may not be. I speak from experience. I used to get bent out of shape when someone didn’t like what I was trying to do, but I have learned to take it in stride. I still don’t like it, but I understand. It’s not a bad thing to try to please everybody, just know that it isn’t going to be that way. The bottom line is to make sure that your pork isn’t stale, your steaks aren’t too salty and you provide enough choices to please the average customer. Make sure that your material is fresh and exciting and not offensive or untasteful and then do what you can to help people and make them happy, and then don’t worry too much about those who walk away and/or complain because you know that you have done your best! Terry Gunn